Category: Business

marketing plan success

Guide to Writing a Marketing Plan

Posted on December 07, 2013 by Michael Martin Leaño What is a marketing plan? A marketing plan is a business document that describes a company’s market position or niche and overall marketing strategy for a specific duration. A marketing plan could be part of a larger business plan. Details to include in a marketing plan Here…

business plan strategy session

Making a Successful Business Plan

Posted on December 16, 2013 by Michael Martin Leaño In addition to putting in all the particulars of how your business works on paper, having a good business plan also improves the likelihood of lenders and financiers investing in or lending your start-up money. Some maverick capitalists may prefer only an executive summary, but financial institutions…